Tag: language

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Following our exploration of the importance of Cognitive Debriefing in ensuring the cultural and linguistic appropriateness of patient-reported outcome measures, we now turn our focus to the best practices in conducting Cognitive Debriefing sessions. This critical phase in the translation process demands careful planning, execution, and analysis to ensure that the data collected is of … Learn More

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Building on the foundational understanding of Cognitive Debriefing provided in the previous article, we delve into the pivotal role this process plays in clinical research. As we’ve established, Cognitive Debriefing is more than a mere translation check; it’s an essential step in ensuring that patient-reported outcomes are accurately captured across linguistic and cultural divides. This … Learn More

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Perhaps the most frequent question we get asked is “What is the difference between Translation and Interpreting?” Many people use the terms interchangeably, which only increases the confusion, when in reality they are two distinct things that don’t need to be confusing at all. The single easiest way to explain their differences is that translation … Learn More

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When tailoring your content to reach a global audience, sometimes translation is not enough. Language is filled with nuances, idioms and understood meanings that direct translations may not pick up. Transcreation may be your best option when customizing your message to reach an audience of a different language. What Is Transcreation? Transcreation (sometimes called creative … Learn More

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After over 40 years of negotiating, a single European patent system has been developed that makes protecting intellectual property (IP) easier, more efficient and cost effective. This new system will grant one patent to cover the 25 countries that are joining and endorsing the new system. This Unified European Patent system reduces translation requirements and maintenance … Learn More

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The famous saying goes “you never get a second chance to make a first impression.” For many international products and services that first impression begins with the company or brand name. All cultures tout the importance of “protecting your good name.” Yet there are many anecdotes of famous, established brands that tanked in foreign markets … Learn More

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Many of today’s multicultural, multinational corporations have speakers of dozens of global languages on staff. When documents, such as contracts, product manuals, or websites need to be translated into foreign languages, many managers wonder whether they really need to outsource translation or do it in-house with the help of their multilingual employees. These employees understand … Learn More

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This blog on Pharmacy Language Requirements rightfully belongs to our subsidiary RxTran, but since our CEO Brian Kratt is standing today to deliver a presentation on nationwide pharmacy language laws and options for pharmacies to offer language services, I thought it only right to make it my blog topic. Increasingly, pharmacies recognize the mandates to … Learn More

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Thanksgiving is not a uniquely American tradition. In fact, many countries and cultures around the world celebrate harvest and a special time of giving thanks. Although the languages and customs may differ, the common theme is appreciation of bounty. Let’s explore a few of the thanksgiving traditions around the world, as well as the different … Learn More

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This past week two interpreters made big news headlines, neither one of them was certified, but the reactions to them has been very different. The first interpreter (Thamsanqa Jantjie) has been decried internationally by Deaf individuals whose reactions have ranged from confused to offended regarding his “interpreting performance” at Nelson Mandela’s memorial. The second interpreter … Learn More