Perhaps the most frequent question we get asked is “What is the difference between Translation and Interpreting?” Many people use the terms interchangeably, which only increases the confusion, when in reality they are two distinct things that don’t need to be confusing at all. The single easiest way to explain their differences is that translation … Learn More
When tailoring your content to reach a global audience, sometimes translation is not enough. Language is filled with nuances, idioms and understood meanings that direct translations may not pick up. Transcreation may be your best option when customizing your message to reach an audience of a different language. What Is Transcreation? Transcreation (sometimes called creative … Learn More
After over 40 years of negotiating, a single European patent system has been developed that makes protecting intellectual property (IP) easier, more efficient and cost effective. This new system will grant one patent to cover the 25 countries that are joining and endorsing the new system. This Unified European Patent system reduces translation requirements and maintenance … Learn More
The famous saying goes “you never get a second chance to make a first impression.” For many international products and services that first impression begins with the company or brand name. All cultures tout the importance of “protecting your good name.” Yet there are many anecdotes of famous, established brands that tanked in foreign markets … Learn More
Many of today’s multicultural, multinational corporations have speakers of dozens of global languages on staff. When documents, such as contracts, product manuals, or websites need to be translated into foreign languages, many managers wonder whether they really need to outsource translation or do it in-house with the help of their multilingual employees. These employees understand … Learn More
This blog on Pharmacy Language Requirements rightfully belongs to our subsidiary RxTran, but since our CEO Brian Kratt is standing today to deliver a presentation on nationwide pharmacy language laws and options for pharmacies to offer language services, I thought it only right to make it my blog topic. Increasingly, pharmacies recognize the mandates to … Learn More
Thanksgiving is not a uniquely American tradition. In fact, many countries and cultures around the world celebrate harvest and a special time of giving thanks. Although the languages and customs may differ, the common theme is appreciation of bounty. Let’s explore a few of the thanksgiving traditions around the world, as well as the different … Learn More
This past week two interpreters made big news headlines, neither one of them was certified, but the reactions to them has been very different. The first interpreter (Thamsanqa Jantjie) has been decried internationally by Deaf individuals whose reactions have ranged from confused to offended regarding his “interpreting performance” at Nelson Mandela’s memorial. The second interpreter … Learn More
Often when we ask our clients what type of Spanish they need for a translation project, they simply say “Just give me the best Spanish.” Once we explain that there is no “best,” they move on to request a “universal Spanish,” which is also an impossible task. Spanish is the most widely spoken romance language … Learn More
Have you ever stared blankly at a page containing scientific, technical or medical text? These documents are full of specialized terminology that can make anyone’s head spin. Technical fields practically have their own language. Just try reading a medical text in your native tongue without any prior knowledge, and you will see just how difficult … Learn More