When tailoring your content to reach a global audience, sometimes translation is not enough. Language is filled with nuances, idioms and understood meanings that direct translations may not pick up. Transcreation may be your best option when customizing your message to reach an audience of a different language. What Is Transcreation? Transcreation (sometimes called creative … Learn More
You’ve spent time and resources developing your brand, creating campaigns and crafting marketing content to reach your audience, and now you are ready to tap into global markets or multilingual markets here at home. To do this you must translate and localize your marketing content, but how do you ensure that your brand voice is … Learn More
Marketing material can be one of the most difficult types of document to translate. In our last blog article we had discussed why industry expert linguist are necessary when working with highly specialized material. While a mistake in the translation of a patent could cost a company millions of dollars, misunderstood branding in an international … Learn More