We’ve all heard the expression “think globally, act locally,” but glocal is emerging as a powerful new concept that may determine success in this shrinking global economy. Glocal is a new term that comes from combining the words Global and Local. This new term Glocal stands for a few different concepts: 1. Global events become … Learn More
The famous saying goes “you never get a second chance to make a first impression.” For many international products and services that first impression begins with the company or brand name. All cultures tout the importance of “protecting your good name.” Yet there are many anecdotes of famous, established brands that tanked in foreign markets … Learn More
You’ve spent time and resources developing your brand, creating campaigns and crafting marketing content to reach your audience, and now you are ready to tap into global markets or multilingual markets here at home. To do this you must translate and localize your marketing content, but how do you ensure that your brand voice is … Learn More
Thanksgiving is not a uniquely American tradition. In fact, many countries and cultures around the world celebrate harvest and a special time of giving thanks. Although the languages and customs may differ, the common theme is appreciation of bounty. Let’s explore a few of the thanksgiving traditions around the world, as well as the different … Learn More