You’ve spent time and resources developing your brand, creating campaigns and crafting marketing content to reach your audience, and now you are ready to tap into global markets or multilingual markets here at home. To do this you must translate and localize your marketing content, but how do you ensure that your brand voice is … Learn More
Fuzzy matching is a great way to save both time and money on your translation and localization projects. Fuzzy matching is most useful when you update your translated or localized content on a regular basis. Most of the content you develop is not static, but will undergo regular updates, additions and changes. Updates may be … Learn More
Large, highly technical translation and localization initiatives can be daunting. Especially when they are spread out over multiple projects and involve numerous languages. Languages can be ambiguous. Particularly, given the product-, company- or industry-specific terminology that exists and the multiple meanings a term or phrase may have. How do you manage multiple projects with multiple … Learn More
Have you ever stared blankly at a page containing scientific, technical or medical text? These documents are full of specialized terminology that can make anyone’s head spin. Technical fields practically have their own language. Just try reading a medical text in your native tongue without any prior knowledge, and you will see just how difficult … Learn More
A common question that is often asked of our team is “Why do I need a subject matter expert to perform my translation?” I can provide you with a real life example. Suppose you are translating a patent application for an experimental drug. Throughout the document there is the common term used in neuroscience “potassium … Learn More
Marketing material can be one of the most difficult types of document to translate. In our last blog article we had discussed why industry expert linguist are necessary when working with highly specialized material. While a mistake in the translation of a patent could cost a company millions of dollars, misunderstood branding in an international … Learn More