Language Scientific to Present AI-Powered Solutions for Multimedia Localization at AMTA 2024

Boston, MA – September 24th, 2024 – Language Scientific, a leading provider of translation and localization services for the life sciences and technology sectors, is excited to announce that Ashley Mondello, Vice President of Operations at Language Scientific, will present at the AMTA 2024 (Association for Machine Translation in the Americas) conference. The presentation, titled “Leveraging AI Technologies for Enhanced Multimedia Localization,” will explore how AI-powered tools are revolutionizing traditionally labor-intensive multimedia localization processes, helping Language Service Providers (LSPs) increase efficiency and reduce costs.

As the demand for multilingual video content continues to grow across industries, businesses are increasingly seeking faster and more cost-effective ways to localize their multimedia projects. In her presentation, Mondello will examine how AI technologies are transforming the workflows of transcription, translation, voice-over, and subtitling—key stages in multimedia localization. Attendees will gain insight into how AI tools can streamline these traditionally human-driven workflows, allowing LSPs to deliver high-quality multimedia content more quickly and affordably.

“Multimedia localization is becoming a crucial growth area for language service providers as more companies recognize the value of video and audio content in their global communications,” said Mondello. “However, the challenge has always been the cost and time required to deliver localized content at scale. AI solutions are offering exciting new ways to overcome these challenges, and I look forward to sharing these insights with the AMTA community.”

In the presentation, Mondello will share findings from Language Scientific’s case study on using AI tools to localize life sciences content, such as e-learning videos, medical webinars, and patient-doctor discussions. She will discuss how AI-driven transcription tools like Whisper and Amazon Transcribe, machine translation systems like Google Translate, and voice-over solutions like Amazon Polly are integrated into workflows to achieve significant productivity gains.

Key topics covered in Mondello’s presentation will include:

• How AI solutions like automatic transcription, machine translation, and synthetic voice-over tools are transforming the multimedia localization landscape
• The evaluation of AI tools based on ease of use, cost, language availability, and quality
• The balance between AI-driven automation and human oversight in maintaining quality control
• Practical recommendations for LSPs on selecting the right AI tools to optimize their workflows, depending on project volume and language pair needs

Attendees of AMTA 2024 will walk away with actionable strategies for integrating AI into their multimedia localization projects to meet growing demand without compromising on quality.