Category: Current Interest

We’ve all heard the expression “think globally, act locally,” but glocal is emerging as a powerful new concept that may determine success in this shrinking global economy. Glocal is a new term that comes from combining the words Global and Local. This new term Glocal stands for a few different concepts: 1. Global events become … Learn More

The famous saying goes “you never get a second chance to make a first impression.” For many international products and services that first impression begins with the company or brand name. All cultures tout the importance of “protecting your good name.” Yet there are many anecdotes of famous, established brands that tanked in foreign markets … Learn More

Not many people think of translators until they either need one or they find something that has been mistranslated. Let’s be honest, many don’t even know why we need translators. Some, when looking for translation, don’t think beyond selecting the cheapest or easiest translator with no real consideration of theirsubject matter expertise and quality. Translators … Learn More

Have you ever been stuck with something important to say, but been unable to say it because you didn’t speak the language? In the past we’ve said that translators are superheroes, and indeed they deserve their props, but we cannot overlook the importance of interpreters when it comes to global communication. Interpreters are world champions … Learn More

Thanksgiving is not a uniquely American tradition. In fact, many countries and cultures around the world celebrate harvest and a special time of giving thanks. Although the languages and customs may differ, the common theme is appreciation of bounty. Let’s explore a few of the thanksgiving traditions around the world, as well as the different … Learn More

This past week two interpreters made big news headlines, neither one of them was certified, but the reactions to them has been very different. The first interpreter (Thamsanqa Jantjie) has been decried internationally by Deaf individuals whose reactions have ranged from confused to offended regarding his “interpreting performance” at Nelson Mandela’s memorial. The second interpreter … Learn More

Often when we ask our clients what type of Spanish they need for a translation project, they simply say “Just give me the best Spanish.” Once we explain that there is no “best,” they move on to request a “universal Spanish,” which is also an impossible task. Spanish is the most widely spoken romance language … Learn More