translating marketing content

You’ve spent time and resources developing your brand, creating campaigns and crafting marketing content to reach your audience, and now you are ready to tap into global markets or multilingual markets here at home. To do this you must translate and localize your marketing content, but how do you ensure that your brand voice is … Learn More

fuzzy matching image

Fuzzy matching is a great way to save both time and money on your translation and localization projects. Fuzzy matching is most useful when you update your translated or localized content on a regular basis. Most of the content you develop is not static, but will undergo regular updates, additions and changes. Updates may be … Learn More

terminology database image

Large, highly technical translation and localization initiatives can be daunting. Especially when they are spread out over multiple projects and involve numerous languages. Languages can be ambiguous. Particularly, given the product-, company- or industry-specific terminology that exists and the multiple meanings a term or phrase may have. How do you manage multiple projects with multiple … Learn More

hazard communication standards translation image

It seems a no-brainer that companies with employees that speak other languages would want to provide safety information and warnings to those employees in a language they understand to protect both themselves and their workers. Further, OSHA (Occupational Safety and Health Administration) has revised the Hazard Communication Standard (HCS)to improve safety, standardize hazard information and … Learn More

ACA translation services image

Regardless of your views of the Patient Protection Affordable Care Act (often referred to as ACA or more controversially as “Obamacare”), it was passed and is currently in the process of being implemented. Since the Affordable Care Act was intended to cover all uninsured Americans, this law will dramatically increase the number of limited English … Learn More

thanksgiving localized image

Thanksgiving is not a uniquely American tradition. In fact, many countries and cultures around the world celebrate harvest and a special time of giving thanks. Although the languages and customs may differ, the common theme is appreciation of bounty. Let’s explore a few of the thanksgiving traditions around the world, as well as the different … Learn More

Translation memory and glossary image

Sometimes we get so close to translation and localization projects we forget that not everyone knows the tools and technology we use. For example, we sometimes find ourselves explaining the difference between Translation Memory and a glossary or terminology database. This blog is dedicated to explaining that difference and the benefits of using both Translation … Learn More

Localization project manager image

A word of advice to anyone considering a translation or localization project, be sure to employ and then thank your Project Manager. Having a qualified Project Manager is essential to any translation and localization project. The Project Manager (or PM) does much to facilitate multilingual language projects and can save you a lot of time, … Learn More

a tale of two interpreters image

This past week two interpreters made big news headlines, neither one of them was certified, but the reactions to them has been very different. The first interpreter (Thamsanqa Jantjie) has been decried internationally by Deaf individuals whose reactions have ranged from confused to offended regarding his “interpreting performance” at Nelson Mandela’s memorial. The second interpreter … Learn More